Clothes That Save The Earth

Custom Embroidery

A group of London-based researchers are on the cutting edge of fashion, creating a new twist on apparel that could change the world. Catalytic Clothing has invented a laundry detergent that will reduce pollutants in the air. Once this new, innovative product finally gets released, air pollution shouldn’t be as big of a concern for people.

How does it work?

This new laundry detergent uses similar technology as seen in smog-eating billboards, sidewalks and buildings. When you use this detergent, tiny particles of titanium dioxide line your clothes.

The chemicals that are left on your clothes became reactive when light shines on them. The electrons will react with the air to break the pollutants into two radicals, which are extremely reactive molecules. The radicals will then react with the pollutants, catalyzing their oxidation and producing a safe by-product.

How much air can be purified through this method?

According to the company, if a person wearing the clothing moves quickly enough, one square meter of fabric can obtain 0.5 grams of nitrous oxide. On average, small vehicles will release this about 0.017 grams of this pollutant per mile.

London College of Fashion professor Helen Storey stated, “If you were to unravel the fibers in clothing and set them out as a single surface, we’re all wearing the equivalent of a tennis court. The other advantage is that we walk around in pollution, and that movement is an aid. It allows more air to be purified.”

Catalytic Clothing is currently talking with a large laundry manufacturer in order to get the product on the market. To make a significant impact on eliminating air pollution, the catalyst has to be incorporated in every detergent. The only problem that may arise is getting consumers to buy it.

Will consumers choose to help environment?

Many consumers prefer the scent of good smelling detergents when making their selection of laundry products. However, in order for the product to work, the detergent has to be unscented. Consumers aren’t going to like that.

Individuals don’t personally benefit from the detergent either. The air you walk through will get cleaned, so a person walking behind you would benefit by breathing in clean air. It is going to be a challenge to market a product where someone else gains the benefits, but the idea behind this new detergent is to encourage everyone to use it to make a substantial change in air quality.

The company is currently researching the product to ensure its safety, and hopes to release it to the public within the next two years. Though the product does not actively attract pollutants to clothes, there is some risk for all new products. Currently, the detergent is not able to break down all pollutants, so some will still be left on the clothing. But with further research, Catalytic Clothing aims to fix this problem.

Using this detergent may save the world from pollution. While you help save the world, American Stitch will provide you with stylish clothes to wear. The design staff can produce custom logos and designs for your apparel. For more information about custom embroidery in Las Vegas, contact 702.233.8567.

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