Technology is infiltrating every aspect of modern life. It’s no surprise that clothing is getting the same upgrades. This is especially true for workout gear.
If you work out regularly, you know how durable your clothes have to be. Whatever your particular workout routine, it can be assumed that your clothes undergo a lot of stress from the workout itself to the laundering after. Even if you don’t work out regularly, there’s a good chance you appreciate the strength and flexibility of workout clothing. They’re comfortable and most recently, can double as business casual.
That is why it seems more and more clothing companies are incorporating technology into their creations. There seems to be an expectation that every new clothing release is capable of more than the one before it. The result of this can be seen most in the numbers. While general clothing sales have struggled, workout clothing sales have soared in comparison following this motto. In one year, active wear sales have increased 8 percent. The sales of other clothing rose only 1 percent in comparison.
It is very possible that the higher sales are due to the technology. People will buy multiples of the same thing as long as they think the new item is better than the last. In 2015, clothing companies will be taking advantage of this in a whole new way.
The Stuff of Science Fiction
Perhaps one of the most interesting developments is the addition of Kevlar and Cordura. Reebok will be adding Kevlar to almost all its merchandise. Cordura, a super strong material found on car seats, was released in July. The names of the fabrics alone make it sound that active wear of the future will be the stuff of science fiction.
Another popular development is the incorporation of anti-stink technology. Different companies achieve this with different methods, but the end result is the same. You can have a heavy workout and not smell. Of course, you won’t leave the gym smelling like a field of flowers. The technology just neutralized the odor causing bacteria that get trapped in the threads of the fabric.
Active wear isn’t the only place you’ll see interesting developments. Some of them are down right weird. One German company is known for making the threads of their clothes out of sour milk! This sounds odd, but it’s true! The bad milk is dried until it’s basically a protein powder, then it is fed into a machine with water until it becomes doughy. The fibers are made from feeding that dough through holes smaller than a strand of your hair.
Oddly enough, clothes made from this sour milk fiber are resistant to fire and bacteria. It is even compostable and edible since it’s made mostly of milk and water. The project hasn’t made it to the market yet, so don’t go planning your desserts.
Once you have your newest gear, get it personalized at American Stitch. Your clothes deserve to be as unique as you. For more information about custom embroidery in Las Vegas, contact 702.233.8567.